Donât take meetings. Set them.
You're never sending 1000s of emails to get a single reply - ever again. (unless you want to đ)
With a combination of human psychology insights, creative flair and experience writing dozens of email sequences we can help you turn ANY* prospect into potential client…
…and keep you or your sales team busy with client calls… NOT admin chores.
You share with us your target dream client profile, your current messages/emails and we suggest tweaks, tips & tricks… ( heck, we might even throw-in a pitch if you’re lucky )
Are you wicked enough to say NO to free cold email advice delivered straight from the source  â
Warning: This page is deceptively honest, containing a complete lack of the usual elements any competent marketer would include to cajole you into BOOKING A CALL NOW.
Well, we might be marketers, but weâll be damned if anyone calls us competent!
What Are Others Saying About Konrad and
The Killer Approach?
Konrad & Killer Cold Email gave us some crucial insights into email marketing. During 3 months they helped us develop & tailor a unique messaging for our email drip campaigns that resulted in 10 booked demos and a new refined email strategy.
Konrad & Killer Cold Email crafted and executed the end-to-end cold emailing outreach strategy for our business that opened up 21 new business opportunities and 6 deals in a one month's time.
Great emails with a different tone of voice. Looking forward to using them! They were very patient and knowledgable.
You have a High-ticket product or service you love dearly but itâs not getting the Recognition it deservesâŠYou've definitely come to the right place.
You want to spread the word, on-board new clients/users and ultimately dominate your market. 
What stops you are those pesky hard-to-reach prospects(aka. humans) youâre after.
They donât want to give you a time of day, no matter what medium you use – eMail, linkedIn, Facebook, Instagram, Direct Mail…and you even tried Telepathy 
Well, the last one might be a bit ahead of its time – it doesnât mean you shouldnât keep trying! *fingers crossed* 
The #1 reason small businesses struggle to scale up (or raise to power) is lack of qualified leads.
Why Does your Offer Disappear in the haystack of mediocre competition?
What you offer could seriously help your customers – so it’s not your product/service. And you think youâre reaching out to the right people, so it seems like the targeting is there.
Whatâs really going on then?
Obstacle 1
(How many messages do you ignore/delete each day?)
Me, you and all your prospects categorize each message into:
The Personal Pile
OR
The Junk Pile
Obstacle 2
Put yourself in your clientâs shoes.
Your style is too corporate. Your message is too vague. It blends-in. It makes them yawn.
1…2…3 and theyâre gone.
Harsh? Maybe, but thatâs the truth.
Obstacle 3
Do you work with *any* client who comes knocking on your door?
First you need a jot down a set of qualifiers for your *dream client*.
Focus on them, toss the rest and watch your reply % go up and up.
Industry Standard vs Killer Standard
Most cold eMails are terrible – only 1.7% response rate. Our average is 19.3%. You can clearly see why…
Our Stats
We’re not overly obsessed with the numbers and stats. What matters most is the results of the campaign, and our client’s ROI.
That being said, we’re not shy – have a look at our average sending statistics across our clients.
The 4 most common objections about Cold Emailing (and why they are false)
Emails can bring you more dream clients if...
- Your clients are businesses, not private individuals
- Your product or service delivers real added value
- You have a proven sales process
Convinced? This is how you can work with us
Since we receive a lot of inquiries, we cannot accept all of them.
We only work with the businesses where we see the greatest potential for success. Hereâs how it works:
Book a call
If it meets the requirements, then you landed yourself a meeting with freebie advice.
Project Audit
You can expect a couple off-the-cuff copywriting/marketing insights that should blow your mind đ
Project Take-OFF
Together we work out a roadmap for the project, which includes project specifications, deadlines and deliverables.
What happens On Our first Meeting?
As a business owner your time is valuable. As such, we’ll make sure the you receive real actionable advice, no matter if we decide to work together or not. We’re goodhearted like that.
This is how your Unique Message is created
The Mystical 3-Step Killer Formula For Turning Prospects Into Potential Clients
KILLER TARGETTING
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We start off by nailing down your ICP i.e. ideal customer profile. Reason being, if you want your copy to work like a magnet, you need to know who you're trying to catch.
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One of the biggest elements of this process is our detailed copywriting brief perfected in the process of working on hundreds of copywriting projects.
KILLER RESEARCH
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Let's face it, research is mostly a fluff word these days.
In our case, however, research means looking at our previous projects similar to yours, analyzing and drawing conclusions from your copywriting brief, and finally browsing the world wide web in search for clues.
Clues like jargon words, typical struggles of your target market, or even recent important news in that particular sector.
Never underestimate a great research job.
KILLER MESSAGE
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Businesses are bombarded with messages/calls and the industry-standard reply rate for B2B email is 1.7%.
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Before you sell anything you need to grab their attentionâŠ.
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...enough attention that your dream client actually reads the email.
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This is where our secret Killer copy comes-in. Witty, humourous & concise.
Who Are the Folks Behind Killer Cold Email?
Konrad Cichawa – the Founder / Artisan Wordsmith / Yerba Mate Addict started the agency because he saw the marketing world struggling with lack of *cojones*.
In the era of automation, AI and space travels to Mars (yeah, Elon, weâre talking about you!), itâs harder than ever before to cut through the digital noise.
Now, you need an X factor, that helps show off your companyâs unique personality and make the other side do jumping jacks at the first sound of doing business with you.
The approach we take is Different â and by âdifferentâ we donât mean âWeâre desperate for a USP and âdifferentâ is the best thing we could come up withâ
We, at Killer Cold Email, very often use humor to break down the âsalesâ barriers.
Fun fact: “Youâre 31% smarter when you’re in a positive frame of mind”